Kirsten Jordan standing in a room with a large window

Every industry has its myths and realities. And the real estate realm, shimmering with its allure of grandeur, is no exception. However, beneath the facade lies a challenging terrain that many agents fail to navigate.

The Stark Reality of Real Estate

Often depicted as a glamorous endeavor, real estate demands grit, determination, and sheer perseverance. While the success stories are widely broadcasted, there’s an underlying narrative of many who try, stumble, and unfortunately, give up. Many enter with dreams of sky-high commissions, but the ground reality can sometimes be a rude awakening.

Common Reasons for Failure

Diving deeper into the world of real estate, some clear patterns emerge about why agents don’t always make the cut:

Inadequate Training: A foundation is crucial. Many agents enter the field thinking their charisma will sail them through. But without proper training, navigating the intricate maze of real estate becomes a daunting task. It’s not just about showing homes; it’s about understanding the legalities, market dynamics, and mastering the art of negotiation.

Lack of Market Research: Imagine driving in a new city without a GPS. That’s what jumping into real estate without market research feels like. Not grasping local market trends, buyer preferences, or even seasonal shifts can render an agent ineffective.

Inefficient Marketing Strategies: While putting up a ‘For Sale’ sign or hosting an open house is great, in today’s digital age, if you’re not online, you’re invisible. An inability to harness the power of online marketing, social media, and digital platforms can cripple an agent’s reach.

Essential Habits for Success

To ascend the ladder of success, certain habits and mindsets are non-negotiable:

Building a Solid Network: It’s not just about who you know; it’s about who knows you. Attend industry events, join local business groups, and engage with your community. Every person you meet is a potential lead or can connect you to one.

Staying Updated: Like technology, the real estate market is always on the move. Regularly attending workshops, reading industry news, and connecting with mentors can keep you ahead of the curve.

Customer-Centric Approach: Put yourself in your client’s shoes. Would you want an agent who’s responsive, understanding, and proactive? Of course! So, strive to be that agent. Prioritize their needs, be their guide, and success will follow.

Kirsten’s Golden Tips

Having tread this path myself, I offer you some tried-and-tested nuggets of wisdom:

Embrace Technology: The world is moving online. Utilize CRM tools, engage in email marketing, create virtual tours, and most importantly, establish a strong online presence. Remember, your next client might just find you on Instagram!

Master Negotiation Skills: Real estate is a dance of negotiation. Learn the steps. Whether it’s getting the best deal for your client or convincing a potential seller, your words can make or break a deal.

Set Realistic Goals: Dream big but start small. Set daily, weekly, and monthly targets. Celebrate small victories; they’ll lead you to the big ones.

Overcoming Setbacks

Every stumble is a lesson, every no brings you closer to a yes. It’s all about perspective. Embrace failures as stepping stones, learn from them, and march forward with renewed vigor.

The Path to Thriving as an Agent

Success in real estate is not about a secret formula; it’s about a consistent formula. Consistency in efforts, learning, and evolving. Surround yourself with positive influences, learn from industry leaders, and never stop hustling.


Real estate is as challenging as it is rewarding. With every house you show, you’re not just selling a property; you’re selling dreams. Equip yourself with the right skills, arm yourself with unwavering determination, and the sky’s the limit.


  • Why do most agents not make it past their first few years?

The initial years are the toughest, given the steep learning curve and the competitive market. Without proper training, support, and resilience, many agents get overwhelmed.

  • How important is networking in real estate?

It’s paramount. The more people you know and interact with, the wider your potential client base becomes.

  • What’s the role of technology in modern real estate?

It’s transformative. Technology aids in market analysis, customer relationship management, and effective marketing.

  • How can I improve my negotiation skills?

Practice makes perfect. Attend workshops, role-play scenarios, and seek feedback.

  • Is setting large goals a mistake?

Not at all, as long as they’re broken down into smaller, more immediately achievable targets to maintain momentum.

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