In a world where speed and efficiency are increasingly valued in every area of life, buyers and sellers alike are looking to their realtors for suggestions on everything from staging their homes for sale to construction quotes on newly purchased properties. A full-service broker with vendors on speed dial for any situation will likely come out on top.
So what does it take to build a solid professional network that can be called upon to meet all your clients’ needs and send them away with smiles on their faces? Let’s take a closer look.
Finding the Right Contacts
To effectively capitalize on offering qualified referrals who can provide the best service for your clients, it pays to develop strong, mutually beneficial relationships with a variety of local professionals and companies within the community. However, picking the right ones is key.
Before you start reaching out willy-nilly, it’s good to think about the services your specific client niche might be looking for. You may already know industry contacts through personal and professional experiences involving those particular services your client is enquiring about, or you may need to rely on trusted recommendations. When you have clients reaching out for advice on everything from paint schemes to full-scale renovations on a daily basis, these contacts will no doubt prove invaluable. Such relationships can also be an excellent source of new leads.
However, it’s good to exercise caution before jumping right into bed with a new professional partner, even if you do have previous experience with them. Making referrals isn’t something that should ever be taken lightly. After all, every negative experience, hiccup, and feeling of dissatisfaction your client has with the service provider that you recommended to them can come back to bite you. If you’re passing your clients on to companies that aren’t as dedicated to providing the same level of service as you are – that’s of course, going to reflect poorly on you and impact your professional integrity. So proceed with caution.
Keeping On Top of Relationships
With any kind of partnership, it’s all about finding the right fit. Focus on developing relationships with vendors that you absolutely know you can trust. This isn’t always easy to do. So pay close attention to reviews, client experiences, and company credibility as these can all provide crucial clues about the integrity of the individual or company.
You should also be constantly updating your referrals based not just on this information but on their availability. One of the most significant issues currently within the real estate industry is labor shortages. A massive influx in the demand for home improvements (likely due to the increased amount of time people are spending in their homes) means that people looking to sell today are struggling to get people to work on their houses right away.
Stagers and designers are proving particularly tricky to get hold of these days. This is likely because there is a bigger focus than ever before on setting up homes for sale to make them more attractive to potential buyers. More and more time is being spent on staging due to sellers and renters wanting to push prices up and get their properties sold or leased that much faster. For the realtor, such details are essential for building their own individual brand too. That’s what makes these kinds of professional relationships so vital to realtors right now.
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